SYNERGY HOUSE BERHAD
Synergy House Berhad is one of the largest furniture designers and exporters in Southeast Asia established since 1990 with customers across Europe, USA, the Middle East and Southeast Asia.
We embarked on the first step of our transformation in 2004 by repositioning the business as an innovative designer of furniture with the ability to launch new products responding to ever-changing global market trends at affordable prices.
With an in-house design and development team, we expanded the reach of our sales across the world and in 2005, expanded the range of bedroom furniture design to include third-party branded furniture specially designed for children such as bunk beds and study desks.
In 2012, we launched our own brand of children’s bedroom furniture, TOMATO Kidz, and in 2019 and 2020, we established online stores under the TOMATO Kidz, TOMATO Home and Synergy House Furniture brands on third-party e-commerce platforms, Lazada and Shopee, to market and sell the products directly to end-consumers in Malaysia.
In 2020, we expanded to a major overseas e-commerce marketplace platform in USA and our expansion to other e-commence marketplace platforms in USA and UK continues in 2022.
Our Vision.
To become the most influential furniture company in Malaysia by 2025.
Our Mission.
Combining efforts of excellent team members and strategic business partners to produce stylish yet affordable home furniture for mass market.
Core Values.
Innovative, Strive for Excellence, Teamwork, Harmonious Working Relationship, Reliable & Trustworthy, Keep Growing and Good Health & Well Being.
KEY MILESTONES, AWARDS AND RECOGNITIONS
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1990
Established since 1990.
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2004
Embarked on the first step of our transformation by repositioning the business as an innovative designer of furniture and fully outsourcing the manufacturing works to third party manufacturers.
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2005
Expanded the range of our bedroom furniture to include bedroom furniture specially designed for children such as bunk beds and study desks which are labelled under third party brand names.
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2012
Launched our own brand of children’s bedroom furniture, TOMATO Kidz
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2019 & 2020
Established online stores under the TOMATO Kidz, TOMATO Home and Synergy House Furniture brands on third-party e-commerce platforms, Lazada and Shopee
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2020
Expanded to a major overseas e-commerce marketplace platform in USA.
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2022
Expansion to other e-commence marketplace platforms in USA and UK continues in 2022.