Tan Eu Tah
Promoter, substantial shareholder and Executive Director
Malaysian, 48 years old
Tan Eu Tah, a Malaysian, age 48, is our Promoter, substantial shareholder and Executive Director. He is responsible for determining the overall strategic direction and management of our Group by spearheading several business functions namely design and development, operations, purchasing, procurement, QC, warehouse management, IT and internal control. He was appointed to our Board on 3 August 2021.
He graduated with a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln, USA in August 1997.
In September 1997, as the successor to his father, Tan Kau Tiah @ Tan Ching Hai, who was one of the founders of our Group, joined our Group via Malgames Industries Sdn Bhd (now known as Synergy House Furniture Sdn Bhd) as General Manager where he mainly assisted his father in setting our Group’s business direction and implementing our Group’s business strategies. Over the years, he gradually took on more responsibilities where he was involved in managing our Group’s overall business operations and activities such as building and maintaining relationships with customers and suppliers as well as developing marketing plans to expand our Group’s furniture export market. Further, together with Teh Yee Luen, they expanded our Group’s business into the design, development and manufacturing of RTA home furniture using wood panel products.
In view of the growing sales of our RTA home furniture and with the intention to scale up our Group’s business, in 2004, he and Teh Yee Luen, embarked on a transformation initiative to transform our Group’s business model from home furniture manufacturing to solely focus on the design, development and sale of home furniture.
In January 2006, he and Teh Yee Luen, acquired the entire equity stake in Synergy House Furniture Sdn Bhd from former shareholders who are family members and relatives. At the same time, he was appointed as a Director of our Group and assumed his current responsibilities. Over the years, he has continued to drive our Group’s business expansion and revenue growth by expanding our range of furniture offerings and enhancing our operational foundation by establishing quality control procedures to uphold our product quality, as well as maintaining relationship with our suppliers. In August 2021, he was re-designated to an Executive Director of our Group.
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