Teh Yee Luen
Promoter, substantial shareholder and Executive Director
Malaysian, 48 years old
Teh Yee Luen, a Malaysian, age 48 is our Promoter, substantial shareholder and Executive Director. He is responsible for determining the overall strategic direction and management of our Group by spearheading several business functions namely sales and marketing, human resources and finance. He was appointed to our Board on 3 August 2021.
He graduated with a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln, USA in December 1997.
Upon graduation, he began his career in 1998 as Business Development Manager in Yong Leong Sports Sdn Bhd where he was involved in identifying new markets for the sale of sports equipment, developing sales and marketing strategies and developing new products for the East Malaysian market to improve the company’s sales performance. In 1999, he left Yong Leong Sports Sdn Bhd and joined our Group via Malgames Industries Sdn Bhd (now known as Synergy House Furniture Sdn Bhd) as Marketing Manager. He was responsible for managing our Group’s marketing initiatives, as well as exploring business opportunities to expand our Group’s furniture export market. Further, together with Tan Eu Tah, they expanded our Group’s business into the design, development and manufacturing of RTA home furniture using wood panel products.
In view of the growing sales of our RTA home furniture and with the intention to scale up our business, in 2004, he worked together with Tan Eu Tah to transform our Group’s business model from home furniture manufacturing to solely focus on the design, development and sale of home furniture.
In January 2006, he and Tan Eu Tah, acquired the entire equity stake in Synergy House Furniture Sdn Bhd from former shareholders who are family members and relatives. At the same time, he was appointed as a Director of our Group and assumed his current responsibilities. Over the years, he has continued to drive our business expansion and revenue growth by expanding and growing our customer base for our export markets and maintaining our relationship with customers. In August 2021, he was re-designated to an Executive Director of our Group.
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